My working style is based out of the Outdoor Sports Industry and I have over 15 years experience in this field. My clients include Mongoose & GT Bicycles, Alpinestars, Revolution MountainBike Magazine, 2020 BMX magazine, Bell Helmets, T.M Lewin, Atomic Ski, Roland Sands Design, FOX, LS2, Dunlop, Hoffman Bikes, SR Suntour, Eastern Bikes and many more....
For a small example of the projects I have worked on, check the PORTFOLIO section (top right).
Art direction for Australian & New Zealand’s leading Mountain Bike print magazine. Website design and management ensuring consistency of the brand. Photoshoot direction.
Accountable for brand consistency of international brands (Roland Sands Design, Alpinestars, Fox, Bell, Dunlop, RST, LS2, Oakley, ShiftMX, Pro Circuit, POD, Repsol). Digital/Print media, EDM, website, P.O.P and social media campaign production whilst maintaining brand & style guidelines.
Product/concept design and brand development for leading Australian sports retailers through managing a team of designers and manufacturers. Based in Shanghai, China.
Layout and design of quarterly published Australian BMX print magazine with mentoring by the legendary Matt Holmes.
Mongoose Bicycles, Hoffmann & GT Bicycles colour and graphic design. Conception through to final art. Product based (including clothing and packaging).
Design assistant for Product Managers. Concept/R&D through to final product graphic treatments.
Brand custodian. Creative Direction and implementation across all media -physical product and print/digital.
All aspects of print/digital based design. Catalogues, EDM’s, advertising and P.O.P as well as bicycle colour and graphic packages. Product photography management. National based licensed brand image custodian. Included role as BMX team manager for Mongoose Australia.
Print based Graphic designer. Catalogue, advertisement and P.O.P based. Was responsible for all internal design requirements for international brands represented in the U.K.
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