Phil Townsley


My working style is based out of the Outdoor Sports Industry and I have over 15 years experience in this field. My clients include Mongoose & GT Bicycles, Alpinestars, Revolution MountainBike Magazine, 2020 BMX magazine, Bell Helmets, T.M Lewin, Atomic Ski, Roland Sands Design, FOX, LS2, Dunlop, Hoffman Bikes, SR Suntour, Eastern Bikes and many more....










For a small example of the projects I have worked on, check the PORTFOLIO section (top right).

Art Director

Revolution Mountain Bike Magazine

Art direction for Australian & New Zealand’s leading Mountain Bike print magazine. Website design and management ensuring consistency of the brand. Photoshoot direction.

Jan 2012 - Present
July 2015 - Present (Maternity Leave cover)

Graphic Designer (Motorcycle Div.)

Monza Imports

Accountable for brand consistency of international brands (Roland Sands Design, Alpinestars, Fox, Bell, Dunlop, RST, LS2, Oakley, ShiftMX, Pro Circuit, POD, Repsol). Digital/Print media, EDM, website, P.O.P and social media campaign production whilst maintaining brand & style guidelines.

Senior Graphic Designer

Hyper Extension Ltd, Shanghai/Melbourne

Product/concept design and brand development for leading Australian sports retailers through managing a team of designers and manufacturers. Based in Shanghai, China.

June 2013 - June 2015
Jan 2009 - Sept 2014

Desktop Publisher/Graphic Design

2020 BMX Magazine

Layout and design of quarterly published Australian BMX print magazine with mentoring by the legendary Matt Holmes.

Product Graphic Designer

Cycling Sports Group/Pacific Cycles, U.S.A

Mongoose Bicycles, Hoffmann & GT Bicycles colour and graphic design. Conception through to final art. Product based (including clothing and packaging).

Jan 2010 - Present
Oct 2010 - Dec 2012

Graphic Designer – Freelance

SR Suntour Cycling Components

Design assistant for Product Managers. Concept/R&D through to final product graphic treatments.

Graphic Designer – Freelance

Eastern Bikes U.S.A

Brand custodian. Creative Direction and implementation across all media -physical product and print/digital.

Jan 2007 - Jan 2010
Jan 2004 - August 2010

Graphic Designer/Marketing Manager

Gemini Bicycles/CSG, Australia

All aspects of print/digital based design. Catalogues, EDM’s, advertising and P.O.P as well as bicycle colour and graphic packages. Product photography management. National based licensed brand image custodian. Included role as BMX team manager for Mongoose Australia.

Graphic Designer/Sales

Hot Wheels International, U.K

Print based Graphic designer. Catalogue, advertisement and P.O.P based. Was responsible for all internal design requirements for international brands represented in the U.K.

1994 - 2002

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